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张坤 Dr. Zhang, Kun

副教授、博士、硕士生导师 

Associate Professor, Ph.D.


【联系方式

          zxzhangkun@163.com


【师生开放交流时间Student open hour

星期五 13:00-16:00

         Friday 13:00-16:00


【办公地点Office room

         Room 417


近期研究兴趣Recent research topic

基于计算机视觉和空间地理大数据的游客和旅游目的地互动关系研究(游客行为,游客感知,游客体验等)

Integrating computer vision technology and GIS tool for the study of tourists’ perception and behavior with Geo-tagged big pictorial data


【教育背景Education background

202107-202208 英国伦敦大学学院巴特莱德建筑学院先进空间分析中心,访问学者

201010-201410 德国卡塞尔大学, 建筑学院,景观生态规划博士

200808-201006 北京大学,城市与环境学院,景观设计学硕士

200409-200806 中国农业大学,农业与生物技术学院,园林专业学士

2021.07-2022.07  University Collage London Academic visitor , The Bartlett Centre for Advanced Spatial Analysis

2010.10-2014.10  Kassel University (Germany)   Doctoral Degree   College of Architecture    Landscape ecological planning

2008.08-2010.06 Peking University Master Degree  College of Urban and Environmental Sciences   Landscape Architecture

2004.09-2008.06  China Agricutural University   Bachelor Degree   College of Agriculture and Biotechnology  Landscape Architecture


【教学Teaching

本科生课程:景观生态规划,旅游规划等

硕博生课程:旅游景区规划与管理等

在线慕课:Tourism policy and planningFuturelearn以及学堂在线上线)

Landscape Ecological planning (Undergraduate)

Tourism Planning (Undergraduate)

Tourist Destination Planning and Management (Graduate)

Tourism Policy and Planning (MOOCs)


研究与教学项目Research and educational Grants

纵向项目Research Grants

1. 国家社会科学基金一般项目,基于LBSN人本数据的游居交错区空间共生关系解析及城市更新机会识别研究,21BJY662021/09-2024/02 20万,在研,主持。

2. 教育部人文社科基金,双边匹配:基于说服性沟通的城市游参与行为的心理机制研究,21YJC6301642021/09-2024/028万,在研,参与。

3. 国家自然科学基金青年项目,基于LCA的京津冀乡村地区游憩网络构建,516082782017/01-2019/1220万,结题,主持。

4. 中央高校基本科研业务专项项目,天津市乡村地区旅游发展情况评估,2019/01-2019/121万元,结题,主持。

5. 中央高校基本科研业务专项项目,基于图片大数据的入境游客偏好差异及营销策略研究,632020762020/05-2021/052万,在研,主持。

6. 教育部人文社科基金青年项目,互惠理论视角下旅游民宿共享平台反馈机制研究,20YJC6300752020/01-2022/128万,在研,参与。

7. 国家社会科学基金项目,乡村旅游实践中人文发展之自组织与他组织的复合作用机理研究,ZX201700542017/06-2020/0620万,在研,参与。

8. 中央其他部委社科委员会,民族地区旅游扶贫成效、问题与对策研究,ZX201601102017/12-2018/122万,结题,参与。


1. National Social Science FoundationIdentification of spatial symbiosis relationship and urban regeneration opportunities in tourism and residential mixed area with the employment of LBSN data, 2021/03-2024/02, 0.2 million Yuan, under research, Chair.

2.Science Foundation of Ministry of Education of ChinaBilateral matching: psychological mechanism of "new" urban tourism participation behavior based on persuasive communication2021/03-2024/02, 80 thousand Yuan, in research, team member.

3. National Natural Science Foundation, Exploring the way of recreation network planning in rural areas based on the LCA framework, No.51608278, 2017/01-2019/12, 0.2 million Yuan, completed, Chair.

4. Fundamental Research Funds for the Central Universities, The assessment of tourism development in rural areas of Tianjin, 2019/01-2019/12, 10 thousand yuan, completed, Chair.

5. Fundamental Research Funds for the Central Universities, Discovering the different perferences of inbound tourists by employing big picturial data, No. 630202076, 2020/05-2021/05, 20 thousand Yuan, completed, Chair.

6. Science Foundation of Ministry of Education of China, The feedback mechanism of the sharing platform of tourism and homestay based on the reciprocity theory, No. 20YJC630075, 2020/01-2022/12, 80 thousand Yuan, in research, team member.

7. National Social Science Foundation, the compound mechanism of self-organization and other organizations of human development in rural tourism, No. ZX20170054, 2017/06-2020/06, 0.2 million, completed, team member.

8. Social Science Committee of Other Central Ministries, The effectiveness, problems and countermeasures of tourism poverty alleviation in ethnic areas, No. ZX20160110, 2017/12-2018/12, 20 thousand, completed, team member.


横向项目Planning project

1. 平潭国际旅游岛建设方案(中国海洋局)2015.7-2015.9,参与

2. 广西壮族自治区海洋文化发展规划(中国海洋局)2015.1-2015.3,共同主持

1. China's State Oceanic Administration, The plan of Pingtan international tourism island, 2015/07-2015/09, team member.

2. China's State Oceanic Administration, The development plan of marine culture in Guangxi Zhuang Autonomous Region, 2015/01-2015/03, Co-Chair.


教学项目Educational program

1. 南开大学全英文课程改革项目,景观生态学,2016-20172万,结项,主持。

2. 南开大学服务学习改革项目,自然休闲与自然教育,2019-20200.5万,结项,子课题主持。

3. 南开大学有效教学改革项目,景观生态学,2020-20212万,结项,主持。

4. 南开大学全英文MOOC项目,旅游政策与规划,2020-2021,结项,主持。

5. 南开大学南开大学专业学位研究生教学案例项目,莫干山乡村民宿业态及目的地演变研究,0.5万元,结项,主持

1. Nankai University, English curriculum- landscape ecology, 2016, 20 thousand Yuan, completed, Chair.

2. Nankai University, Service learning- natural recreation and natural education, 2019, 50 thousand yuan, completed, Chair of sub-project.

3. Nankai University, Effective teaching- landscape ecology, 2020, 20 thousand Yuan, NKJG2020260, completed, Chair.

4. English MOOC , tourism policy and planning, 2020-2021, completed, Chair.


【期刊论文Journal Paper

1. 张坤, 张津沂. 基于图片大数据与计算机视觉的旅游研究多元化走向. 旅游论坛, 2022,15(1), 16-18. DOI:10.15962/j.cnki.tourismforum.202201001.(中文,一作

2. Chen, H., Jiao, Y., Li, X., Zhang, K. (2021). Family tourism: Interpersonal interaction, existential authenticity and quality of tourist experience. Journal of Vacation Marketing, 28: 82-94.(SSCI, Q3, 四作)

3. Kun Zhang, Jinyi Zhang, Chunlin Li, Yan Jiiao and Ying Wang (2021). Tourists’ perceptions of urban space: a computer vision approach. Tourism Review, ahead-of-print. DOI10.1108/TR-06-2020-0287(SSCI, Q2, online, 一作)

4. Kun Zhang, Hanqin Qiu, Jingyue Wang, Chunlin Li, Jinyi Zhang and Dora Dongzhi Chen (2021). Tourist gaze through computer vision: where, what, how and why? Tourism Review. (SSCI, Q2, 一作) doi: 10.1108/TR-04-2020-0185

5. Zhang, K, Hongyu Wang*, Jingyue Wang, Chunlin Li, Jinyi Zhang (2021). Nature-based experiential learning as a framework for preparing responsible tourism practitioners. Journal of Hospitality, Leisure, Sport & Tourism Education.doi: .1016/j.jhlste.2020.100297(SSCI, Q3, 一作)

6. Zhang, K., Chen, Y., Lin, Z. (2020). Mapping destination images and behavioral patterns from user-generated photos: a computer vision approach. Aisa pacific journal of tourism research, 25(11), 1199-1214.(SSCIQ3,一作)

7. Zhang, K., Lin, Z., Zhang, J. (2020). Tourist gaze through computer vision: Differences between Asian, North American, and European tourists. Annals of Tourism Research, 103039. SSCIJCR5.908Q1,一作)

8. Zhang, K., Chen, Y., & Li, C. (2019). Discovering the tourists' behaviors and perceptions in a tourism destination by analyzing photos' visual content with a computer deep learning model: The case of Beijing. Tourism Management, 75, 595-608.SSCIJCR6.012Q1,一作)

9. Chen, D., Zhang, K., Li, C. (2020). Factors Affecting the Training Needs of Tourism Planners: Evidence from Guangdong-Hong Kong-Macao Greater Bay Area. Journal of Quality Assurance in Hospitality & Tourism, 1-10.ESCI, 通讯作者)

10. Kun Zhang, Dongzhi Chen & Chunlin Li (2019): How are Tourists Different? - Reading Geo-tagged Photos through a Deep Learning Model, Journal of Quality Assurance in Hospitality & Tourism, DOI: 10.1080/1528008X.2019.1653243 ESCI, 一作)

11. Zhang, K.*, Wang, H., Zhang, J., Zhu, M. (2020). Discovering tourists' perception about food by AI and NI. In Y. Luo, J. Jiang & D. Bi (Eds.), Tourism Product Development in China, Asian and European Countries (pp. 25-42). Singapore: Springer. ISTP, 一作/通讯)

12. Zhang, K., Li, H., Zhang, J., & Li, C (2019). Exploring the big pictorial data for tourists’ perception analysis through three deep learning models, Proceeding of the 5th International Conference on Fuzzy Systems and Data Mining (FSDM). Japan. 450-456.doi:10.3233/FAIA190210.EI, 一作)

13. Kun Zhang*, Qinghui Li, Hongyu Wang, Dongzhi Chen (2019). Exploring the Presence of Tourists’ Photos Through Algorithmic Visual Content Analysis. e-Review of Tourism Research (eRTR), Vol. 17, No. 2, 2019,110-121.Scopus, 一作, 通讯)

14. 张坤,苏欣蕾,苏凯红(2021).基于POI大数据的京津冀旅游资源空间分异研究.地域开发与研究.40(01), 103-108. Kun Zhang, Xinlei Su, Kaihong Su (2021). Research on the distribution characteristic of tourism resources and its influencing factors in Beijing-Tianjin-Hebei region based on POI big data, Regional development and research, 40(01), 103-108 (Chinese, CSSCI-E, 一作)

15. 张坤,李春林,张津沂. 基于旅游图片大数据的入境游客偏好及行为时空演变研究——以北京市为例. 旅游学刊, 2020, 35(08), 61-70.  Zhang Kun*, Li Chunlin, Zhang Jinyi. A study on the spatio-temporal evolution of inbound tourists' preferences and behaviors based on the big picturioal data. Tourism tribune, 2020 (8). (Chinese, CSSCI,一作、通讯)

16. 徐虹, 张坤. 解决两类问题, 发展乡村旅游. 渤海早报, 2015.5.19. Xu Hong, Zhang Kun. Solving two kinds of problems and developing rural tourism. Bohai morning, May 19, 2015. (Chinese)

17. 张坤. 深圳大芬城中村居住空间与产业发展评价研究.现代城市研究[J]. 2014(3): 91-95. Zhang Kun*. The evaluation of residential space and industrial development of "village in city" in Dafen, Shenzhen. Modern urban research [J]. 2014 (3): 91-95. (Chinese, CSSCI-E,独作)

18. 张坤. 欧洲城市河流与开放空间耦合关系研究——以英国伦敦、德国埃姆舍地区公园为例. 城市规划[J]. 2013 (06): 80-84. Zhang Kun*. A study on the coupling relationship between urban rivers and open space in Europe. Urban planning [J]. 2013 (06): 80-84. (Chinese, CSSCI,独作)

19. 张坤. 案例集粹-几何地形设计的空间体验以柏林城市景观为例.国际城市规划[J], 2011(5):117-120. Zhang Kun*. Spatial experience of geometric terrain design. International Urban Planning [J], 2011 (5): 117-120. (Chinese, CSSCI-E,独作)

20. 张坤. 以生态人类学视角解读景观设计——从《设计结合自然》到《生存的艺术》 [J]. 沈阳建筑大学学报. 2010(12),3. Zhang Kun*. Interpretation of landscape design from the perspective of Ecological Anthropology[J]. Journal of Shenyang University of architecture. 2010 (12), 3. (Chinese,独作)

21. 李迪华, 张坤. 低影响发展模式——可持续城市规划、景观设计与市政工程途径[J]. 江苏城市规划, 2009, 8(177):21-25. Li Dihua, Zhang Kun. Low impact development model: sustainable urban planning, landscape design and municipal engineering approach [J]. Jiangsu urban planning, 2009, 8 (177): 21-25. (Chinese,二作)

【会议论文Conference Paper

1. Zhang Kun & Wang Ying. (2022).Decoding the impact of the COVID-19 Pandemic on the Airbnb market by employing the VAR model——the case of London, Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium, Macau, China.

2. Zhang Kun & Wang Ying. (2022). Airbnb’s supply-demand dynamic during the pandemic and the urban resilient- the case of London, ICHRIE 2022, Washington, DC USA (Stand-up presentation).

3. Zhang Kun, Zeng Yujie, Wang Ying & Zhang Jinyi. (2022). Does Green promote consumption? A Study on the impact of green landscape elements of cover page photograph on consumers' booking behavior, APacCHRIE 2022, Malaysia (Stand-up presentation).

4. Zhang Jinyi & Zhang Kun. (2021). The influence of human images on tourists’ destination perception and behavioural intentions, APacCHRIE 2021, Singapore (Stand-up presentation).

5. Wang Jingyue, Zhang Kun* & Zhang Jinyi. (2021). Exploring tourists’ acceptation, behavior, and perception about location-based augmented reality, APacCHRIE 2021, Singapore (Stand-up presentation).

6. Qinghui, Li, Hanqin Qiu, Kun, Zhang and Junjiao, Zhang (2020). The effect of Emotional contagion on tourist behavioral Intention: evidence from online reviews in COVID-19 pandemic, APacCHRIE 2020, HongKong, China.

7. Kun Zhang, Qinghui Li, Hongyu Wang, Dongzhi Chen (2020). Exploring the Presence of Tourists’ Photos Through Algorithmic Visual Content Analysis. Enter2020London, England (Oral presentation)

8. 张坤,李春林,张津沂. 基于旅游图片大数据的入境游客偏好及行为时空演变研究——以北京市为例.2019旅游学刊中国旅游研究年会 (会议优秀论文奖)Zhang Kun*, Li Chunlin, Zhang Jinyi. A study on the spatio-temporal evolution of inbound tourists' preferences and behaviors based on the big picturioal data. China Tourism annual conference. (best paper)

9. Zhang, K., & Li, C (2019). Employing geo-tagged photos for tourist comparison with the help of deep learning model, International Conference on Tourism and Retail Service Management 2019, Tianjin, China (Oral presentation)

10. Zhang, K., & Zhang, J (2019). The tourists' photos as the linkage between destination cognitive and affective image, International Conference on Tourism and Retail Service Management 2019, Tianjin, China (Oral presentation)

11. Zhang, K (2019). Computer vision technology as a new perspective for the analysis of user generated photos in destination image study, International Conference on Tourism and Retail Service Management 2019., Tianjin, China (Oral presentation)

12. Kun Zhang (2016). Recreational tourism as a tool for rural regeneration. Conference of hospitality and tourism management in Surrey university, London, England. (Oral presentation)

13. Kun Zhang (2012). Review and Gaps-European ecological networks in the past 40 years. Proceedings of the 1st GreenNet Conference: The Green Belt as a European Ecological Network - strengths and gaps,105-114.Oral presentation

14. Kun Zhang (2012). Positive or Negative? ——the power of the river revitalization to urban fabric, neighborhood and its citizens. In 2012 ECLAS conference in Warsaw (Oral presentation).

15. Kun Zhang (2012). Landscape concepts in China. In 2012 landscape conference in Otzenhausen. (Oral presentation).


图书章节Book Chapter

1. Kun Zhang2015. Nature conservation and ecological planning of national parks: international experience, edited by Bai Changhong, et al [M], 2015.1: 43-62. (Chinese)

2. Kun Zhang (2014), Understanding recreational services of urban riverfront space for planning purposes, urn:nbn:de:hebis:34-2014072845763.(English)

3. Kun Zhang, Diedrich bruns, Juan zhao (2013). Landscape concept in China. In Diedrich Bruns, Olaf Kühne (Editor). Landscaften: Theorie, praxis und Internationale Bezuege[M]. Germany, 133-152.German

4. Zhang Kun, Zhang Yiqin, Wang Yuzhen, Luo Yangwen. Topic 2 investigation and Research on the living cost of "special villagers" in Dafen Village. Edited by Li Jinkui and Li Dihua. Observation and thinking on land and society: the third teaching case of landscape sociology [M]. Higher education press, 2011, 1. (Chinese)

5. Zhang Kun. Landscape perceived by feet: Berlin terrain design. Edited by Li Dihua, et al. Pedestrian reading of world landscape and Design: teaching case II of "World Architecture, city and landscape" course [M]. Higher education press, 2011, 1. (Chinese)


期刊编委Journal board member

Journal of hospitality and tourism research(SSCI)

Journal of quality assurance in tourism and hospitality


期刊审稿人Journal reviewer

1. Tourism management (SSCI)

2. Tourism management perspectives (SSCI)

3. Journal of destination marketing and management (SSCI)

4. Journal of hospitality and tourism management (SSCI)

5. Journal of quality assurance in hospitality & tourism (ESCI)

6. Landscape architecture frontier (ESCI)

7. Nankai Business Review International (ESCI)

8. Journal of China tourism research (ESCI)

9. Journal of Heritage Tourism

10. Journal of vacation market


【获奖Honor

1. 2020 “旅游杰出青年教师,中国旅游协会旅游教育分会,中国。2020 "Outstanding young tourism educator", China Tourism Education Association, China.

2. 2019中国旅游学会年会《旅游学刊》优秀论文。Best paper, in 2019 China Tourism annual conference.

3. 原国家旅游局国际司借调,表现优秀。Excellent performance, 2015.03-2016.05 China Ministry of culture and Tourism.

4. 2008壳牌集体能源与可持续发展大学生科研项目成果,一等奖。First prize, 2008 research competition on energy and sustainable development supported by Shell.


【在读研究生Current master student

王颖(2020-2023)邮箱13840433562@163.com 电话13840433562

张津沂(2021-2024)邮箱zhangjinyic@163.com 电话13132269733

曾育婕(2022-2025)邮箱zzzengyujie@163.com 电话18822188566


(更新于2022915, updated at 15th, September2022




南开大学
旅游与服务学院