杨婷婷

管理学博士、助理研究员

【师生开放交流时间】

星期一 14:00-17:00

【办公地点】

311办公室

【联系方式】

ytt1998@nankai.edu.cn

【研究方向】

文旅融合与创新发展、旅游风险管理

【教育背景】

2022.09—2026.06，华侨大学，旅游学院，管理学博士

2020.09—2022.06，华侨大学，旅游学院，管理学硕士

2016.09—2020.06，乐山师范学院，旅游学院，管理学学士

【工作经历】

2026年07月—至今，南开大学，旅游与服务学院，助理研究员（博士后）

【主要学术论文】

[1] Yang, T. T., Ruan, W. Q., Li, Y. Q., Zhang, S. N., & Zhou, Y. (2025). The indelible stains: Exploring destination stereotypes after crisis events. Tourism Management, 106(1), 105020.

[2] Yang, T. T., Ruan, W. Q., Li, Y. Q., & Wang, B. Y. (2026). Why Does Unfamiliarity Feel Unsettling? Exploring the Formation of Cross-cultural Travel Anxiety. Journal of Travel Research, 00472875261469502.

[3] Yang, T. T., Ruan, W. Q., Li, Y. Q., & Zhang, S. N. (2025). Make the effort visible: The effect of process transparency on public forgiveness in tourism crisis communication. Journal of Travel Research, 64(3), 649-663.

[4] 杨婷婷,阮文奇,李勇泉.寻找合适的标签：非遗旅游产品营销中的文化定位[J].旅游学刊,2025,40(12):16-31.

[5] 杨婷婷,阮文奇,张舒宁.旅游需求对跨境危机事件信息扩散的空间响应与影响因素[J]. 旅游学刊，2022,37(08):119-132.

[6] Yang, T. T., Ruan, W. Q., Li, Y. Q., & Zhang, S. N. (2023). Virtual tourist motivation: the differences between virtual tourism and on-site tourism. Tourism Review, 78(5), 1280-1297.

[7] Yang, T. T., Ruan, W. Q., Zhang, S. N., & Li, Y. Q. (2021). The influence of the COVID-19 pandemic on tourism demand for destinations: an analysis of spatial heterogeneity from a multi-scale perspective. Asia Pacific Journal of Tourism Research, 26(7), 793-810.

[8] Ruan, W. Q., Yang, T. T., Zhang, S. N., Liu, C. H., & Li, Y. Q. (2021). How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment. Journal of Travel & Tourism Marketing, 38(6), 554-567.

[9] Ruan, W. Q., Yang, T. T., & Zhang, S. N. (2022). Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period. Journal of Travel & Tourism Marketing, 39(2), 137-151.

[10] Tang, Y. T., Ruan, W. Q., & Yang, T. T. (2025). From participant to creator: the positive effects of dressing up experiences in tourism. Journal of Travel & Tourism Marketing, 42(8), 1046-1067.

[11] Zhou, Y., Li, Y. Q., Ruan, W. Q., Zhang, S. N., & Yang, T. T. (2024). Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality. Tourism Management, 105(6), 104957.

[12] Wang, B. Y., Ruan, W. Q., & Yang, T. T.. (2025). When tourism marketing meets “gender color”: exploring the congruity effect of destination gender and advertising language style, Asia Pacific Journal of Tourism Research.

【获奖情况】

2024年，博士研究生国家奖学金

2021年，华侨大学研究生校一等学业奖

2021年，华侨大学优秀学生